SmarterMondays welcomes CEO and Marketing Director Bryan Krause to an exclusive interview on the real of digital marketing. Learn what a top executive expects from a marketing team and how you can rise up within the ranks.
Questions asked during this interview:
- How do you envision the role of marketing in achieving the company’s long-term strategic goals?
- What specific outcomes or objectives do you expect marketing efforts to deliver for the company?
- How do you see digital marketing fitting into the broader marketing strategy of the company?
- What key performance indicators (KPIs) do you prioritize when evaluating the success of marketing initiatives, and why?
- How do you balance short-term results with long-term brand-building efforts in your marketing approach?
- What role do you believe customer experience plays in driving marketing effectiveness, and how does it influence your expectations?
- What level of innovation and experimentation do you encourage within the marketing team to drive growth and adaptation?
- How do you perceive the integration of technology and data analytics shaping the future of marketing within your company?
- What challenges or obstacles do you anticipate in achieving your marketing objectives, and how do you plan to address them?
- How do you foster alignment and collaboration between marketing and other departments within the company to ensure a unified brand message?
- What advice would you give to young digital marketers aiming to contribute meaningfully to a company’s marketing efforts?
- How do you stay informed about industry trends and developments to keep your company’s marketing strategies relevant and competitive?
- What opportunities do you see for innovation and growth within the marketing function of the company?
- How do you ensure that marketing efforts reflect the company’s values and resonate with its target audience?
- How do you measure the return on investment (ROI) of marketing activities, and what factors influence your decision-making process regarding resource allocation for marketing initiatives?
Learn how to give an informal interview
If you enjoyed this interview, check out our previous blog on How to Conduct an Informal Interview that engages the interviewee. Hint, incorporate storytelling and ask opinion oriented questions!