By: Ayana Muora | 3min. read
Are you everywhere at once?
So, you know that word “omnipresent,” right? It’s like being everywhere at once, kind of like that feeling you get when you suddenly realize you’re surrounded by Starbucks stores. Seriously, it’s like they’ve mastered the art of popping up on every street corner faster than you can say “pumpkin spice latte.”
Now, let’s be real here. Are you a Starbucks fanatic? Don’t worry, no judgment. We’ve all fallen victim to the siren call of their pumpkin spice lattes and acai refreshers at some point. It’s like they’ve got a spell on us, turning us into mainstream coffee lovers without even realizing it.
But here’s the kicker: Starbucks doesn’t have to be your go-to coffee spot or have the best brews to rule the coffee kingdom. Nope, they’ve got a whopping 51% market share, making them the Kim Kardashian of the coffee world. And just when you think you’ve escaped their clutches by avoiding the coffee shop, BAM! You find their products staring back at you from the shelves of your local grocery store.
It’s like those genius masterminds at Starbucks HQ declared a mission: “Every Home Should Have One” – and they’re not talking about coffee machines, they’re talking about Starbucks products invading every nook and cranny of our lives like an unstoppable force of caffeinated nature.
Why go this route?
Ah, the wonderful world of marketing where there’s no such thing as too much exposure – it’s like trying to make friends at a party by introducing yourself to everyone, including the houseplants. Because let’s face it, in the digital world, you’ve got to cast your net wider than a whale shark at an all-you-can-eat krill buffet if you want to reel in those potential customers.
I mean, think about it. We’re bombarded with more messages and ads every day than a cat has lives – unless you’re living under a rock with dial-up internet, in which case, hats off to you for living that stress-free life. But for the rest of us mere folks, it’s a constant barrage of texts, calls, emails, newsfeeds, and don’t even get me started on those targeted ads that somehow know exactly what you were just thinking about.
“Offering a compelling omnichannel experience used to be the bleeding edge… Now it’s a requirement for survival.” – McKinsey (2021)
So, if you’re a small fry in the vast ocean of brands, like us at SmarterMondays, you’ve gotta be everywhere, man. That means plastering your logo and message on every available surface like a graffiti artist with a caffeine addiction. Even if it means shamelessly name-dropping more famous folks than a Hollywood gossip columnist – like CEO San Luis, who wrote the ultimate guide on omnipresence titled “How to Create Omnipresence Around Your Right-Fit Clients: The BoldHaus Framework.” Because let’s be real, if you’re gonna hitch a ride on someone’s coattails, might as well make it a CEO’s, right?
Making Your Brand the Life of the Party
- Increased Brand Visibility: Picture this: your brand popping up everywhere like a persistent cartoon character in a ‘Where’s Waldo?’ book. With omnipresent marketing, you’re like that friend who somehow manages to be at every party, ensuring your brand is seen by your target audience wherever they turn – from Instagram to billboards to that awkward family reunion.
- Increased Brand Retention: It’s like playing a game of memory but with brand logos instead of cards. By bombarding consumers with your brand across multiple channels, you’re basically etching your logo into their brains like a catchy jingle that they just can’t shake. So, the next time they need what you offer, who are they gonna remember? You, of course! It’s like being the Taylor Swift of marketing – unforgettable.
- Expanded Market Reach: Think of it as casting a wide net in a sea full of potential customers. With omnipresent marketing, you’re not just fishing in one pond, you’re throwing your line into every body of water imaginable – from social media streams to newspaper ads to that flyer stuck under someone’s windshield wiper. Suddenly, your brand isn’t just a blip on the radar; it’s a beacon drawing in new customers from all corners of the market. It’s like becoming the Beyoncé of your industry – everyone wants a piece of the action.
In marketing, brand expansion entails a deliberate strategy used by a company to broaden the reach and relevance of its existing brand to include other products, services, or markets. This expansion capitalizes on the reputation, standing, and customer loyalty associated with the current brand to explore both related and unrelated domains. – SmarterMondays
To learn more about brand expansion, check out our previous blog “Unlocking Brand Equity: Strategies for Successful Expansion in Marketing.”
The Art of Being Everywhere in Marketing
So there you have it – the secret sauce to making your brand the life of the party. In a world where being everywhere is key, omnipresent marketing isn’t just a strategy; it’s survival mode. From enhancing brand visibility to etching your logo into consumers’ minds faster than a catchy tune, and casting a net wider than an overzealous fisherman, the benefits are undeniable.
As McKinsey aptly put it, offering an omnichannel experience isn’t just the bleeding edge anymore; it’s a survival requirement. So, whether you’re a small fish in a big pond or a seasoned player in the game, broad casting commercials into people’s dreams just might be the ticket you need.
So, grab your coffee, tag along with CEOs, and make your brand the talk of the town. Because in the world of marketing, being everywhere isn’t just an option; it’s the name of the game. Cheers to making your mark on every corner of the universe – one omnipresent ad at a time.